While the social media boom continues for both consumers and businesses, one “old” favourite, email marketing, remains constant and strong. And, for good reason – Facebook is great for raising awareness and sharing a message beyond just your followers, however, only around 20% or less of your fans may ever see your Facebook posts depending on the time of the day you are posting, and what else Facebook decides is more important to show on the newsfeed.
Building a strong email list is crucial for any business, and allows you direct access into your customer’s inbox, after which they decide whether to open and read it. That’s where a strong subject line comes in, so remember to continually test and optimise your email content to determine what is working best for your open, click through, and conversion rates. While customers like consistency from businesses, that doesn’t mean you have to churn out the same emails week to week – here are a few interesting campaigns which tap into ways email can be used creatively.