We all continually hear about so many success stories from online businesses that have made millions overnight. However, this is not the case for about 80% of businesses that start out with a grand vision. Sometimes things don’t go quite to plan, and what you thought was a great idea, is taking longer than expected to get off the ground.
The second episode of our Podcast series takes us to Ecommerce Pulse with Leighton Taylor, interviewing the owner of an online business selling remote control cars and boats. It is an honest and frank discussion that takes listeners through the ups and downs of selling online, and the challenges of juggling a 9-5 job while trying to grow a new business. I’m sure there are a few lessons we can all take out of this podcast.
Here’s Leighton’s summary of the podcast:
“Today I’m talking with my friend Robert, who started his online store last year selling RC cars, boats, and helicopters. Last month Robert and I exchanged a few emails and talked on Skype, and I wanted to have him on because he’s in a stage that I think a lot of us are in, where we’ve started a small ecommerce business but it hasn’t been as successful as we hoped. I talked about this two episodes ago with Shabbir, about how to know when to move on from an idea, but today Robert and I will be talking about what it’s like to still be going at it, struggling to grow your business day-by-day. We’re pretty much in the same life stage of our business–where it’s been around for at least a few months to a year, but we’re struggling to really get some traction with it.
Robert expressed to me that he really wanted to have a transparent discussion about the struggles that can come with ecommerce, and he said that it seems like often you have people blogging and talking on podcasts about how they’ve been super-successful and made a lot of money, but that’s just not real life for many people.
So I hope you enjoy hearing us talk pretty openly about what it’s like to really be struggling in the trenches, and about some things that we’ve learned through the process, and some things that maybe we wish we’d known earlier or done differently.”
You can listen to the full podcast online via this link: Listen Online
Or, download for free on iTunes here: Download on iTunes (episode 43)