Mobile commerce is big business, and it’s growing rapidly year on year as more consumers use smartphones as part of their shopping experience. This presents a huge opportunity for small businesses to capture a bigger slice of the market, and even out the playing field with large retailers. Developing a mobile friendly website should be the first step, along with enhancing your offering at all stages of the buying process. Whilst it may seem daunting and costly to develop and execute a mobile commerce strategy, it doesn’t need to be, there are many affordable options to get you in the game.
According to Inside Retail, “Australian retailers are lagging behind with their m-commerce strategies and are failing to meet consumer demands. More than half of Australian shoppers are now using their smartphone devices to assist them at some stage of the shopping process, an increase from 38 per cent in 2011, however, a joint study by NetSuite and the Australian Retailers Association (ARA), has found that less than 30 per cent of retailers currently offer a smartphone accessible website.
Continue reading the full article from Inside Retail here: Australia lagging in m-commerce.
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