Today’s feature podcast is courtesy of fellow Aussie, Tim Reid, who runs a very successful podcast series called Small Business Big Marketing. In this episode, Tim interviews Melissa Maker, an entrepreneur in the cleaning business, who has discovered that creating clever and helpful content for consumers can not only grow your business significantly, but also bring extra revenue streams. A lesson for all, that no matter how exciting or dull your industry may be, if you go out of your way to provide information that helps solve a customer’s problem, you are sure to reap the rewards.
Below is a summary of Tim’s interview:
“When Melissa Maker started her Toronto-based, upscale cleaning service, Clean My Space, in 2006, little did she know that a few years down the line, she’d be the leading purveyor of online content in the cleaning niche – and making a bucket load of cash from it to boot! A woman after my own heart, Melissa understands the incredible power that content marketing (AKA helpful marketing) can have for businesses large and small. And if you’re a sceptic, I really hope that by listening to this week’s episode, you’ll be inspired to create your own Youtube Channel, blog series or podcast and start becoming the most helpful person in your industry. Somebody has to be ;0)
In my chat with Melissa, she provides heaps and heaps of powerful marketing learnings that I know we can all learn from. Most importantly, she’s somebody who tried and tried again and never gave up when her video content didn’t see the kind of views she wanted – and that perseverance has paid off massively. Like my guests keep saying on the show, success in business is all about taking ACTION.”
You can listen to the podcast here (online or via iTunes) : Episode 197 – How creating helpful marketing can change your life.