I’ve said it before, and I’ll say it again – one of the best ways to engage your audience and help drive traffic, is to use powerful images that resonate with your customers / followers (see previous post – Image Sharing Made Simple)!
Whether you source images to share, or create your own (which is very easy to do – see tips in article below), the secret is to be consistent in what you post and when you post.
You may look at posting an image that provides a useful tip, an inspirational quote, a joke, a how to, a snapshot of a new product, or an interesting fact. Just remember to ensure that it is going to grab the attention of your target audience.
As a small business, you can sometimes fall into the trap of being very “me” focused, instead of customer focused. What you as a business want to share with your customers, compared to what your customers actually want from you, can often be two very different things. Whilst it’s great to share images and info on your products / services from time to time, customers don’t want to be “sold at” all the time. Follow the 80/20 rule when it comes to social media – 80% useful content versus 20% sales related to drive a product or offer.
Find things that are relevant to YOUR audience, and that also compliment your business. For example, a women’s clothing boutique may like to promote articles of inspiring women, charity causes affecting women (eg, Pink Ribbon day for breast cancer), overseas fashion trends, etc. In the same way, a chiropractic clinic may share information on healthy living – nutrition, exercise, etc, which compliment the services they offer.
These are just a few ideas on how to share content and images with your followers. Just remember, when posting images – have a think about what action you want your followers to take – Like the image, forward / share, click on the image to find out more, comment about it, enter a competition, etc.
The article below from Social Media Examiner has some great case studies from companies using images well, along with some excellent tips on how to create your own images. Please remember – just because you find an image on Google Images – it doesn’t mean it’s yours to share. There can be copy-rite issues with using other’s images in your marketing, so tread carefully, and it pays to buy credits for a royalty free image site, and use these images in your materials (eg: 123rf.com )
Other Related Articles:
Pinterest Images that receive the best engagement (Smallbiz Trends)
3 Instagram Apps to make visual content stand out (Socially Sorted)