All businesses – big and small, have the opportunity to find customers on Facebook. As a business, you need to work out who your ideal customer is (see related article below), and once you have a profile, you can target people like this on Facebook. Whether you want them to read your post, like your page, or go to your website, Facebook has a host of sophisticated marketing tools to help drive traffic and customers your way.
Below is an excellent article from the folks at Social Media Examiner outlining how to identify your ideal customer, and ways to engage with them on Facebook.
Read the full article here: How to Find Your Ideal Customers on Facebook | Social Media Examiner.
Related posts: Not all customers are created equal