Many businesses big and small seem to be heavily focused on attracting new customers through various forms of advertising, which can get very costly. Whilst it’s still important to keep building your customer base, it’s more important to expand your sales from the ones you already have. Richard Lazazzera has written a great article for Shopify showcasing 7 ways which businesses can focus on existing customers and help encourage them to buy more. See the excerpt below:
“You’ve heard it time and time again. It’s cheaper to get past customers to purchase again than it is to find new customers. This is true for most businesses, especially in the crowded online ecommerce arena where ad impressions, clicks and conversions always seem to be increasing in cost, making new customers more and more expensive to acquire.
Knowing that it’s cheaper to get current customer to purchase from you again, ask yourself, when was the last time you truly made an effort to re-engage your current customers to get them to come back?
In today’s post, we will look at seven tactics to target your current customers and get them to purchase more often.”
Access the full article here: Shopify E-commerce University