We’ve posted several articles in the past showing how businesses can use Instagram as part of their social media mix to grow their brand and sales. The platform has a highly engaged and responsive audience, and with a little research and preparation, you can amass your own loyal following in no time.
The below post and video tutorial is from E-Commerce specialist, Shopify, with some great tips to help increase engagement for your brand and products on Instagram
“We already know that Instagram is a great place for posting selfies and photos of food, but did you know that Instagram can be a highly-targeted, visual advertising channel for your brand? In fact, a recent study found that Instagram provides brands with 25% more engagement over other social media platforms. And like any other social network out there, there are right ways, wrong ways, and clever ways to use it. So how can you use Instagram to build an audience of customers for your business?In this video, we’ll show you three concrete methods that you can use to increase engagement and build a following for your brand.”
Visit the Shopify site: Instagram for Business: How to Get Followers And Customers for Your Brand.