The growth and popularity of online shopping has changed the expectations consumers have when they come in store. Sadly, many business owners have not adjusted their business models accordingly. Consumers are happy to self serve and buy online for convenience, and in many cases, price, and when they go into a physical shop, they expect something they can’t readily get online. Businesses that are flourishing in this new retail world are providing exceptional customer service, and a sensory experience to soak up the brand essence, atmosphere and products.
Has your business changed to cater for today’s consumer?
Here’s an interesting article from Inside Retail looking into The new footprint for physical retail.