Did you know that Australia has one of the highest smartphone penetration rates in the world? That means your customers are most likely searching for you, doing product / price comparisons, and in many cases, transacting with you via their mobile device. Is your business ready for the continuing influx of mobile customers? Here are a few things you may wish to consider to ensure your business is mobile ready:
- Most importantly, ensure your website is mobile friendly. This means the site will automatically adjust to a mobile template when people are accessing on the go, ensuring navigation is easy, and the layout is big enough to read.
- Ensure that your business is present where people search. Depending on the nature of your business, this may be Google / other search engines, Yelp, True Local, Trip Advisor, Urban Spoon, Comparison sites, etc. You should have a strong profile set up on the sites relevant to you, and monitor these constantly for reviews.
- Having a strong presence on social media will also allow people to “check in” and review your visit on the go when they visit.
The following article by Peter Firth, for Inside Retail delves further into Australia’s growing mobile commerce trend, and looks at how businesses are adapting their models to cater for this growing audience:
“As Australians rapidly embrace online shopping, the Australian Communications and Media Authority has revealed 3.4 million of us used mobile for transactional m-commerce activities in December 2013 – a 448 per cent increase in three years.
With one of the world’s highest smartphone penetration rates, the time is (still) ripe for brands and retailers to develop fully consumer centric (meaning mobile centric) strategies.
The evolving m-commerce ecosystem can enhance customer experiences and is already having a distinct influence on Australian retail, with 11 per cent of online purchasing time via smartphone and nine per cent via tablet – behaviour that will become more prevalent as we use increasingly capable pocket computers.
Retailers are already driving growth by making shopping faster, more convenient and more personal through innovations like click and collect, instore mobile interaction, and mobile sites. Mobile sites are far from a complete solution, however. A more fundamental planning shift is required to keep pace with how the intersection of online shopping, m-commerce and instore experience changes shopping patterns.”
Continue reading the full article here: Mastering a mobile centric world
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