Small Business News / Social Media News & Tips

How to create images that drive traffic

The Social Shopper

I’ve said it before, and I’ll say it again – one of the best ways to engage your audience and help drive traffic, is to use powerful images that resonate with your customers / followers (see previous post – Image Sharing Made Simple)!

Whether you source images to share, or create your own (which is very easy to do – see tips in article below), the secret is to be consistent in what you post and when you post.

You may look at posting an image that provides a useful tip, an inspirational quote, a joke, a how to, a snapshot of a new product, or an interesting fact. Just remember to ensure that it is going to grab the attention of your target audience.

Pop-up Shop (2)

As a small business, you can sometimes fall into the trap of being very “me” focused, instead of customer focused. What you as a…

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