I recently came across this article from Pam Moore, a well respected Social Media Consultant in the US. In the article she looks at the following 10 areas that small businesses can focus on to compete against big businesses:
- Personal brand
- Focus on niche
- Plan for scalability
- Slow down to speed up
- Plan ahead for your social media campaign
- Develop an influencer program
These 10 areas can all result in maximum impact for small business owners in a short period of time, if done correctly and with thought and precision.
Check out the full article here: 10 Ways Small Business Can Compete in a Big Business World! | The Marketing Nut.